1. Researches and establishes insights into how best to synergize different social media applications to
2. Innovates new ideas to lend greater value to our clients
3. Consults to clients. Our engagements with the clients cover
In a simple scenario social media sites like Facebook, LinkedIn, and Google+ are viewed as hubs that are integrated to
social apps to lend richer experience and greater functionality. In a more complex scenario, social media integration is
the syncing of multiple social media profiles on various social platforms and aligning their functionality with your company’s
main website or blog. This integration leverages the power and exposure of multiple social networks to multiplying web
Chic Digital takes an integrated approach in establishing a social media integration framework consolidating Blogs, Social
Media, Search Engine Optimization and Email to help build a corporate brand, greater traffic and optimize customer
acquisition costs. The Website is the core of the integration framework.
Summing up social media integration can be considered at two levels
1. Integration of social media platforms with the businesses processes
2. Integration among their social platforms as well as their integration with the corporate website and the supporting apps
to facilitate seamless automated business process
We have discussed below both the scenarios to give an insight into how we use these paltforms
Companies like Comcast and Network Solutions use its as a part of their customer service matrix to respond to their
customer queries, feedback and concerns. Smaller companies too can exploit its potential to be more responsive as well keep
down their management cost
Email and social media complement each other. Here are some ideas for how the two can be combined to multiply their
Offer signup forms designed for use on Facebook are available on Email marketing platforms like Mad Mimi, MailChimp,
Constant Contact and iContact
The potential of market research is yet untapped in digital marketing. It is a good idea to ask what your customers and fans
think. One can use the consumer feedback to develop new products. One may also use CrowdCampaign to receive, collate and
analyse the consumer feedback
Contests, discounts, special offers, and seasonal promotions are often used in email and other types of marketing campaigns.
One can synergize email with the social media mix. This can be accomplished in a variety of ways:
Create hashtags that support contests and promotions.
Place content at places where it is more likely to be found including on content and social networks. Powerpoint decks may be
placed on Slideshare for public to freely access. The videos may also be loaded on YouTube. The other platforms available are
Photos for Flickr, documents on Scribd, professional posts on Linkedin and social posts on platforms like Facebook, Twitter,
Instagram and Google+
Extend your event before and after it happens, using social media. Think Tweet-ups and other ways that social media can come
to life in three dimensions.
This is a common advertising practice among larger brands and it makes sense. It helps prospective customers identify themselves
based on topics of shared interest.