1. Develops insights into what drives YouTube and how the engagement experience can be improved.
2. Researches what future does YouTube hold for us
3. Creates a strategy that helps build exposure for YouTube videos.
4. Creates videos that more effectively convert viewers into subscribers
5. Assesses subscriber base and work to turn them into a dedicated online community.
76%+ visitors come to YouTube for music and this has driven the evolution of massive ecosystem. This has given
an opportunity to millions of small businesses to show case their products and leverage this Ecosystem to further
their business interests
YouTube helps in creating personal and business channels and building communities around them.
More than just personal expression, these channels are ideal media to proliferate knowledge,
create awareness, build identities and monetize
YouTube is the second-largest search engine in the world, trailing only Google, it’s owner.
Because of the relationship between YouTube and Google, it’s important to optimize YouTube
strategies to achieve a high ranking during a content search to drive search traffic from YouTube
and Google to your videos.
YouTube is now all set to leapfrog from just being a point to upload videos to a full blown social
media platform like Instagram, Twitter and Facebook. It is also now allowing creators to comm-
unicate with their subscribers and channel visitors in more ways.
We have included some of the features and trends that the You Tube users are likely to enjoy in
the coming quarters
Long-form television-style content
Longer formats so that YouTube has greater opportunity to offer ads and that too of longer durations
Quality over quantity
The fact that Google indexes its content has ushered a new trend towards offering content with quality
keywords to achieve higher ROI.
Improve broadcast quality
Need to produce high-quality and highly engaging video content will drive YouTube to buy a third-party
encoding software company like Telestream (which makes Wirecast), Switcher Studio, or Livestream.com
to help content producers.
Greater focus on educational content delivery
Short, specific and to the point 5 minutes or less demos, courses, and series that answer the viewers’
Longer engagements on mobiles
Mobiles are the preferred devices of the Millennial viewers to watch content for extended periods suggesting
YouTube to take steps to promote longer engagements and improve experience on mobile phones.
Increased socialization features improve YouTube engagement
YouTube lacks an engagement engine that freely allows the viewers to actually engage in conversations and
YouTube may have to innovate an engagement engine that offers stickiness of other social media platforms
to help channel owners attract, retain, and engage their fans.
A more recent trend involves a brand collaborating with a YouTube influencer who will then share the product
through their videos in the form of a review,
product placement or trial. This allows the influencer to become an extension of the brand/product and generate
word of mouth advertisement.